Industry
IT Hardware

Intent:
Channel partner engagement

Background

Our customer is a personal technology company serving customers in more than 160 countries. The Company develops, manufactures and markets technology products and services. Its product lines include commercial PCs consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones.

Objectives

• Customer had over 4000 Sales promoters working in multi brand outlets working across the country.
• Our customer was finding it challenging to motivate and push the sales promoters to drive the customer's products.
• Customer wanted Pine Labs to devise a programme using points based redemption on performance giving the sales promoters multitude of options.

Pine Labs

• Pine Labs created a customised redemption platform with a multitude of redemption options.
• Customer and QC devised a personalized card with the sales promoter's name. The card were handed over to the promoters before the start of the program to motivate the promoters.

Program Impact

Benefit to Customer

• Motivated team of sales Promoters leading to higher ROI.
• Scalable operations, the program was devised to cater to any number of sales promoters. Thus catering to seasonal fluctuations.
• Improvement in Customers Cost of operation.
• Admin Dashboard & Reports.

Benefit to End User

• Instant Gratification.
• Personalised SMS and email sent to Sales promoters.
• Wide range of options in Giftrewards. More than 100 options to redeem from.
• 6*12 Hrs Helpline and Helpdesk for all consumers.

Industry:
IT Services

Objective:
Employee Rewards and Recognition

Background

One of the marquee Indian global IT services company offering services including software consulting, enterprise transformation, remote infrastructure management, engineering and R&D services, and business process outsourcing wanted to have a seamless and easy to use option to reward its ever growing employee base.

Target Audience
Distributors across the country, including Tier 2 and Tier 3 cities

Objectives:

• Enhance employee engagement levels by offering innovative reward options.
• Have a user friendly and seamless employee experience while redeeming reward points.
• Cater to employees with varied reward values - ranging from INR 5000 to 10+ Lacs.
• Have a co-branded instrument as mode of rewards.

Pine Labs

• Customized co-branded rewards card with organization name and logo.
• Customized redemption microsite with organization's look and feel.
• Redemption option across categories ranging from grocery to automobiles.
• Logistics and fulfilment owned by Pine Labs.

Program Impact:

• Measurable increase in redemptions of reward points.
• Increased employee engagement and satisfaction.
• Branding and loyalty factor.

Industry
IT

Intent:
Reward customers on purchase of select Desktop models / Upsell

Background

One of the leading personal technology company serving customers in more than 160 countries wanted to do a consumer promotion during school / college opening season. The Company develops, manufactures and markets technology products and services. Its product lines include commercial PCs consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones.

Target Audience:
Customers who intent to buy Laptops during school / college opening season

Objectives:

• Position the brand as the preferred choice for desktops for School / College students.
• Increase sales of specific series of Desktops.
• Increase loyalty through extended warranty offering.
• Collect customer database for engagement / communication purposes.
• Provide instant gratification to eligible customers.

Pine Labs

• Customized microsite where customers can register for the offer.
• Real time verification of credentials using a unique identifier( serial no).
• Payment gateway support to make extended warranty payments.
• Youth oriented brands as reward options.
• Real time fulfilment of e GVs to eligible customers.
• Dispatch of extended warranty certificates to customers.
• Custom reports based on customer registration and reward redemptions.

Program Impact:

• Measurable increase in registrations.
• Seamless customer experience.
• Significant reduction in complaints / escalations.

Industry:
FMCG

Intent:
Channel partner engagement

Background:

One of the largest corporates in Indian food processing Industry, offering a range of bakery and dairy products had their Distributor Loyalty and rewards program running for couple of years. The program offered merchandises as rewards which in turn resulted in lot of pitfalls related to logistics and inventory management, pilferage, limited options and high no. of complaints and huge cost implications on managing the redemption process. Corporate was looking for a rewards program which simplifies the redemption process and provide more redemption options to its channel partners. The program covered approximately 15000 distributors spread across the country.

Target Audience:
Distributors across the country, including Tier 2 and Tier 3 cities

Objectives:

• Increase sales through enterprise channel partners and incentivise them through a points based program.
• Educate channel partners about their products through a variety of interactive mediums.
• Encourage channel partners to redeem their rewards.
• Address the shortcomings of existing program and increase channel partner satisfaction.

Pine Labs Solution

• Points based incentives; depending on the sales performance.
• Multipliers based on Geography and Focus Brands.
• Customized co-branded rewards card with Dealer name and code.
• Multiple redemption options - Customized Microsite / SMS / Call Centre.
• 150+ reward vouchers across categories ranging from grocery to automobiles.
• Logistics and fulfilment owned by Pine Labs.
• Analytics / Reports based on redemption pattern.

Program Impact:

• Measurable increase in redemptions compared to previous year.
• Enhanced dealer involvement and Satisfaction.
• Significantly reduced program management costs.